

And, frankly, the "ZEBRA" isn't doing much for me, no matter how clever the letters are...
This little experiment has shown me that if I am going to exploit the concept of the "figure-ground" relationship, where some letters -appear- black, and some letters -appear- white, then I have to use background fabrics that have a similar value (lightness v. darkness) and intensity, or "saturation" (brightness v. dullness) throughout. ***
What I am -trying- to do here is manipulate the way your eye perceives the letters. If I make the backgrounds different, your eye doesn't do that flip-flop, on-off, movie marquee trick I want them to do.
Which is why I really don't need to literally represent daft jumping zebras.
*** for more on Color Theory, check out this Wikipedia article.
5 comments:
Sometimes color issues can be the most difficult to solve. Just when you think something is perfect...you put it on the design wall and look at it...and it realize it just doesn't work! It can be frustrating but yet...we must go forward!!
that new jumping is definitely easier to read. as always, would love any letter/word blocks you don't want to keep! your letters are always lively.
Value and intensity are often ignored or disguised by color. This experiment is very interesting. I'll be watching to see what you do next...
Love it love it love it
If you re-do the Zebra word, send me the first version ... got an idea ...
Yes - the background DOES make a big difference, especially from the computer monitor!
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